Life isn't always comfortable—but your underwear should be.

Our underwear story

“Underdays started with a question: Why is it so hard to find functional underwear that doesn't compromise on style? We had a dream to change the way our generation shopped for underwear. When we started, we were just two friends who were always wondering why there was nothing on the market that combined supreme comfort with style—your basics, but revolutionised. Underdays is putting women's health back at the forefront of underwear design—even our gusset is longer than industry standard. We listened to your biggest pain points and combined solutions-driven fabrics with innovative design so you can feel empowered in your everyday life. At Underdays we believe life isn't always comfortable, but at the very least your underwear should be."––Amelie Salas & Oria Mackenzie, Founders of Underdays

We're changing the gusset game

For too long, gussets (you know, that internal lining that gets up close and personal with your intimate parts) have been too short and not given you enough coverage. We worked with a gynaecologist to change the gusset game–– adding extra length and swapped cotton for breathable bamboo to keep you fresh throughout the day and prevent unwanted infections.

Bestsellers 🌟

shop now

SEK

white

The Everyday Brief

273 kr SEK

SEK

sage

The Tank

696 kr SEK

SEK

white

The Everyday Brief

273 kr SEK

SEK

sage

The Tank

696 kr SEK

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Underdays on You

Lulu wears the Everyday High Waisted in White, size L.

You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays You + Underdays