Everyday comfort, expressive style.

Shop underwear you deserve

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white

The Everyday Cheeky

£20 GBP

sage

The Tank

£51 GBP £60 GBP

black

The Workout Thong

£20 GBP

Preorder

white

The Everyday Thong

£18 GBP

Low Stock

white

The Everyday Cheeky

£20 GBP

sage

The Tank

£51 GBP £60 GBP

black

The Workout Thong

£20 GBP

Preorder

white

The Everyday Thong

£18 GBP

Low Stock

We are turning underwear into self-care.

We believe you deserve underwear products that are just as high-performing and good-looking as what’s on your bathroom shelf. Say goodbye to digging in and riding up forever.


OUR PROMISE


• The most soft and breathable fabrics

• Approved by gynaecologists

• A bamboo gusset that keeps you fresh and dry

• 50+ rounds of user-testing on real women

• Inclusive sizing

• Ethical sourcing


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