Just dropped: Blush
Selling fast
The Everyday Brief
£20 GBP
3 for £51
The Everyday Thong
£18 GBP
3 for £45
The Everyday Cheeky
£20 GBP
3 for £51
The Everyday Brief
£20 GBP
3 for £51
The Everyday Thong
£18 GBP
3 for £45
The Everyday Cheeky
£20 GBP
3 for £51
We're turning underwear into self-care
We believe you deserve underwear products that are just as high-performing and good-looking as the other products in your lives. Say goodbye to digging in, riding up and unflattering styles forever.
OUR PROMISE
• The most soft and breathable fabrics
• Approved by female health experts
• Unrivalled style and fit
• An extra-long antimicrobial gusset that keeps you fresh and dry
• 50+ rounds of user-testing on women
Meet the Icon: The Starter Set
Meet your new classics, all bundled together in the iconic Underdays Starter Set.
Discover the brief praised by Vogue, the perfect Brazilian-cut cheeky, and a VPL-free thong—all with the benefits you love: breathability, softness and the most flattering cuts.
Original Value: £116
Price: £93
What they're saying about us
"This intimates label serves a new generation of empowered women."
"The best briefs"
"This female founded lingerie brand is about to become your latest obsession"
"The underwear brand that's rewriting sexiness"
