Our underwear story

We are here to help you rewrite sexiness on your own terms.

Underdays was born because we were tired of having to choose between overly-sexualised lingerie or beige basics that left us feeling uninspired. We're on a mission to redefine an industry that has for so ignored the real life demands of our bodies and sold us on a narrow definition of sexy. Two years in the making and over 50 rounds of user-testing later, we are here to finally give you the underwear you deserve.

Our commitment to doing better

At Underdays, sustainability and inclusivity aren’t simply boxes to be ticked. They’re a part of who we are and we’re committed to learning and improving. To do better continuously, for our community, and our planet. We know we’re not perfect but we would prefer to be honest with where we’re at and where we plan to be.

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