Just dropped: new season blue
Selling fast
The Everyday Brief
£20 GBP
3 for £51
The Brief Starter Pack
£60 GBP
The Thong Starter Pack
£54 GBP
The Underdays Starter Set
£93 GBP £116 GBP
The Everyday Brief
£20 GBP
3 for £51
The Brief Starter Pack
£60 GBP
The Thong Starter Pack
£54 GBP
The Underdays Starter Set
£93 GBP £116 GBP
We're turning underwear into self-care
We believe you deserve underwear products that are just as high-performing and good-looking as the other products in your lives. Say goodbye to digging in, riding up and unflattering styles forever.
OUR PROMISE
• The most soft and breathable fabrics
• Approved by female health experts
• Unrivalled style and fit
• An extra-long antimicrobial gusset that keeps you fresh and dry
• 50+ rounds of user-testing on women
What they're saying about us
"This intimates label serves a new generation of empowered women."
"The best briefs"
"This female founded lingerie brand is about to become your latest obsession"
"The underwear brand that's rewriting sexiness"
