Our underwear story

Life isn't always comfortable but your underwear should be.

Combining luxury fabrics with world-class design, Underdays is on a mission to redefine underwear as self-care. We believe you deserve underwear products that are just as high-performing and good-looking as the products on your bathroom shelf. No more sacrificing comfort for style.


Founded on the belief that products touching your most intimate parts should be a priority, we noticed how often women overlook underwear. At Underdays, we're committed to supporting women through every stage of life—from the breathability needed for long workdays, to gym sessions where underwear should be moisture-free, to the comfort and stretch required during pregnancy.


When you shop at Underdays, you're choosing soft, breathable, and luxurious essentials designed to last. We’re here to make you feel incredible every day with underwear you're proud to wear.

Our commitment to doing better

Championing design that lasts is what we're all about. Learn more about our sustainability commitments.

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Meet the Starter Set

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