SHOP OUR FULL COLLECTION
Upgrade your drawer with soft, breathable, elevated essentials designed to make a difference to your everyday life.
Discover our collection below,
and sign up to get £5 off your first order.
Bestsellers
SHOP ALL
The Workout Thong
£20 GBP
Preorder

The ALFIE Set - White
£90 GBP £112 GBP
only a few left

The Everyday Cheeky
£20 GBP

The Everyday High Waisted
£22 GBP

The Workout Thong
£20 GBP
Preorder

The ALFIE Set - White
£90 GBP £112 GBP
only a few left

The Everyday Cheeky
£20 GBP

The Everyday High Waisted
£22 GBP
Thongs
SHOP THONGS
The Everyday Thong
£18 GBP
Low Stock

GBP

The Workout Thong
£20 GBP
Preorder

The Everyday Thong
£18 GBP
Low Stock

GBP

The Workout Thong
£20 GBP
Preorder
Briefs
SHOP BRIEFS
GBP

The Everyday Brief
£20 GBP

The Everyday Cheeky
£20 GBP

GBP

GBP

The Everyday Brief
£20 GBP

The Everyday Cheeky
£20 GBP

GBP
Save with Sets
SHOP SETS
The Everyday Breathable Thong Set
£43 GBP £54 GBP
Preorder

The Workout Set
£64 GBP £80 GBP

The Everyday Breathable Brief Set
£48 GBP £60 GBP
Preorder

GBP

The Everyday Breathable Thong Set
£43 GBP £54 GBP
Preorder

The Workout Set
£64 GBP £80 GBP

The Everyday Breathable Brief Set
£48 GBP £60 GBP
Preorder

GBP
Underwear meets self care.
It’s time to say goodbye to digging in, riding up and discomfort forever. Say hello to supreme comfort and expressive style.
OUR PROMISE
• Gynaecologist Approved
• Breathable Fabrics
• Extended Bamboo Gusset
• Inclusive Sizing
• Ethical Sourcing
• 50+ Rounds of User-Testing

What they're saying about us
"This intimates label serves a new generation of empowered women."

"The best briefs"

"This female founded lingerie brand is about to become your latest obsession"

"The underwear brand that's rewriting sexiness"
