The Everyday Brief
The Everyday Brief
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Goodbye Discomfort.
No more digging in, riding up, or chafing.
Twice the softness of cotton
Our underwear is made from a TENCEL™ Modal, derived from trees and proven to be twice the softness of cotton. Designed to feel like a second skin.
Let your ____ breathe freely
TENCEL™ fibers are unfavorable for bacteria growth. They wick away moisture and keep you fresh through the day.
Ultimate comfort without the holes
Unlike traditional cotton, TENCEL™ Modal fabric is durable, tough and has a longer lifespan than its alternatives. Say goodbye to underwear that only lasts a few washes.
Ultimate Protection
Our gusset (the piece of fabric that keeps you covered) is 2cm longer than industry average and antimicrobial.
Unrivalled Style
Say goodbye to conventional cuts or unflattering fits. We were tired of compromising comfort for style. Our design ethos is unparalleled comfort, unrivalled style.