The Everyday Cheeky - Powder Blue

The Everyday Cheeky - Powder Blue

Designed for everyday comfort
Powder Blue

Free UK Standard Delivery over £60+

Free UK Returns & Exchanges

Comfort and style, combined. Twice as soft as cotton, our TENCEL™ Modal Everyday Cheeky Brief keeps you dry for up to 12 hours and offers incredible breathability. The Brazilian cut shows some more cheek than our brief style and its cross-over waistband is designed to flatter every body. Now available in our latest hue Powder Blue, expect cloud-like softness and unlimited good looks. Every order of Powder Blue will be applicable for a free Beauty Pie membership giving you access to luxury beauty products for less, while stocks last.

• Supreme softness

• Made from a natural, cellulose fabric which is twice as soft as cotton

• Wicks away sweat for up to 12 hours

• Extra-long gusset with antimicrobial properties

• Adjustable rise

• Shape retention

• Suitable for pregnancy & postpartum

•87% Tencel Micromodal, 13% Elastane
•Gusset: 47% Modal, 46% Cotton, 7% Spandex
• All fabrics are OEKO-TEX certified

Finally—underwear that wins 5* reviews for washing well
and holding its shape. No more holes, this style was built to last.
• Cool wash, 40° max.
• Air-dry flat in a shaded area
• Do not iron or tumble dry

  • We offer both Next Day Delivery and Standard Delivery

Check out our 

why we made this

Designed For

Supreme Comfort
Goodbye discomfort. No digging in, no riding up, no chafing.
Let your ____ breathe. Our fabric wicks away moisture that can breed UTIs and nasty bacteria.
Twice the softness of cotton. Supremely comfortable micro modal, a natural fibre derived from beech trees that feels like a second skin.
Ultimate protection. Our gusset (the piece of fabric that keeps you covered) is 2cm longer than industry standards and antimicrobial
No more holes. Underwear built to last and survive multiple washes.


Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You Underdays + You