The Everyday Cheeky - White

The Everyday Cheeky - White

Designed for Everyday Comfort

The Everyday Cheeky - White

Designed for Everyday Comfort
Customers say fits true to size

Free UK Delivery over £60+

Free UK Returns & Exchanges

Comfort and style, combined. Our breathable, micro modal Everyday Brief keeps you dry for up to 10 hours. Twice as soft as cotton, the cross-over waistband flatters every body.


• Supreme softness

• Made from a natural, cellulose fabric which is twice as soft as cotton

• Wicks away sweat for up to 12 hours

• Extra-long gusset with antimicrobial properties

• Adjustable rise

• Shape retention

• Suitable for pregnancy & postpartum

Fabric and Care

Finally—underwear that wins 5* reviews for washing well and holding its shape. No more holes, this style was built to last.
•Cool wash, 40° max.
•Air-dry flat in a shaded area
•Do not iron or tumble dry
•Wash in garment bag

Shipping and Returns

  • We offer both Next Day Delivery and Standard Delivery


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Goodbye Discomfort.

No more digging in, riding up, or chafing.

Twice the softness of cotton

Our underwear is made from a TENCEL™ Modal, derived from trees and proven to be twice the softness of cotton. Designed to feel like a second skin.

Let your ____ breathe freely

TENCEL™ fibers are unfavorable for bacteria growth. They wick away moisture and keep you fresh through the day.

Ultimate comfort without the holes

Unlike traditional cotton, TENCEL™ Modal fabric is durable, tough and has a longer lifespan than its alternatives. Say goodbye to underwear that only lasts a few washes.

Ultimate Protection

Our gusset (the piece of fabric that keeps you covered) is 2cm longer than industry average and antimicrobial.


Unrivalled Style

Say goodbye to conventional cuts or unflattering fits. We were tired of compromising comfort for style. Our design ethos is unparalleled comfort, unrivalled style.

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There is no competition

TENCEL™  modal antimicrobial fabric derived from trees

Approved by intimate health experts

12 hours of freshness and breathability

A gusset 2cm longer than industry average

Soft leg elastics designed to eliminate digging in


Life isn't always comfortable but your underwear should be.

We make superior underwear that defies industry standards. No more uncomfortable lingerie or basic knickers. It's time to level up your underwear.

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Product details

Revolutionary underwear Underdays + You Underdays + You Underdays + You Underdays + You